Ashcourt Rowan plc has appointed Cofunds to power its adviser platform proposition.

To be piloted over the summer before a full roll-out to advisers and clients in September, the new platform will be branded and marketed under the Ashcourt Rowan name, with the business outsourcing services to Cofunds.

The decision, made following a comprehensive review of the market and a competitive pitch process, is part of a wider change management programme introduced by Group CEO Jonathan Polin last year. The programme, which has already seen the business overhaul its advice and service proposition, has been put in place to ensure Ashcourt Rowan is well positioned to prosper pre- and post- the introduction of the RDR.

The new platform will have three distinct segments that clients with differing requirements can choose from. An entry-level execution only proposition will be available exclusively for existing clients who do not need or want further advice; a service for investors who don’t need ongoing financial advice but want Ashcourt Rowan’s insight and guidance in their decision making; and a full advice segment.

Commenting, Jonathan Polin said: "The development of a central platform proposition for our advisers and their clients is an important step forward for Aschourt Rowan as we look to continue to develop and grow the business pre- and post- the introduciont of the RDR.

"By combining the systems and technology of Cofunds with the first class advice and guidance on offer through our advisers and experts, I believe we are putting in place a modern and market-leading financial planning proposition that will create real value for clients and enable us to fulfil our ambitious plans for the future."

Martin Davis, CEO of Cofunds added "Ashcourt Rowan is one of the leading players in our industry, so being selected to power their advisory proposition after a rigorous due diligence process is a big endorsement of Cofunds. We’ll be working closely with Jonathan and his team to ensure they get the most out of their new platform and look forward to further

Read the full press release here